CapitaLand Malaysia Mall Trust | Annual Report 2020

Mooncake e-deal Redemption › To celebrate the mooncake festival, a digital campaign was organised where CapitaStar members were able to redeem their favourite mooncakes through the CapitaStar e-deal. Facebook Live Bonus Hour › TheMines organised a social mediamarketing campaign for several tenants to promote children-related products to cater to the family oriented audience as part of its positioning as a neighbourhood mall. The maiden Facebook Live Bonus Hour initiative was well received by the tenants. B1F1 Delicious Treats › Partnering with Maxis and several food and beverage tenants, themonth-long B1F1 Delicious Treats campaign took place in August 2020. Under the Recovery Movement Control Order period, this campaign was organised to help tenant with their sales and draw more shoppers to the mall. THE MINES Wonderful Spring CNY › To celebrate the Lunar New Year, a huge snow playland at the centre court was the main attraction at TheMines and offered shoppers with a different experience. The festive mood was further livened up with bright and redChineseNewYear decoration, cultural performances and workshops that captivated shoppers. Grocery Shopping Bonanza › In conjunction with the opening of Tesco, the Grocery Shopping Bonanza was held frommid-June to August 2020 to boost awareness among the community. Shoppers who spent a minimum of RM150 were rewarded with Tesco cash vouchers through the “Shop & Dip” instant cash voucher redemption. Social media campaigns such as Facebook Live Bonus Hour to promote tenants’ products 63 BECAUSE TOMORROW MATTERS