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CapitaLand Malaysia Mall Trust
Annual Report 2015
Marketing and Promotions
Sungei Wang Plaza, Kuala Lumpur
With more than 38 years of history and strategically
located in the heart of Bukit Bintang, Sungei Wang
Plaza is one of Malaysia’s most well known shopping
malls. Positioned as a one-stop retail destination ‘for all
kinds of everything’, Sungei Wang Plaza is renowned
for its reasonably priced fashion and accessories,
mobile phones, gadgets and beauty-related retail
offerings. The exciting events and promotions which
took place at Sungei Wang Plaza during FY 2015
were organised by Sungei Wang Plaza management
Corporation’s team.
One of the main highlights was Sungei Wang Plaza
Thousand Lanterns Parade event as thousands of
shoppers and visitors came to witness the colourful
lanterns that were on display at the mall.
To promote and introduce new tenants, several
bloggers and members of the media were invited to
experience Halloween treats at the mall for a day.
Some of the activities that were held include 9D
Halloween Movies at the newly opened 9D Cinema
on Level 3, mini Supermarket Sweep challenge at
MR.DIY on Level 2 and face art demonstration at
Snips College of Creative Arts on Level 6.
An exciting Sci-Fi Festival was held in November 2015
which provided an avenue to promote such specialty
retailers at the mall. Some of the activities that
organised were the popular Intergalactic Showdown;
Clash of the Superheroes; light saber and superheroes
skit performance; and costume dress-up contest.
During the four-day festival that was held over two
consecutive weekends, Sungei Wang Plaza came
alive with fans dressed up in their favourite Cosplay
and sci-fi characters.
The year 2015 ended with Christmas in the Air
celebration where the mall was transformed into
a magical wonder of flying horses and majestic
Christmas tree. Various themed characters entertained
the crowd with their hilarious gimmicks and energetic
dance performance.
The Mines, Selangor
To reinforce the positioning of The Mines as a
contemporary suburban family-focused shopping
mall, fun family-oriented events and promotional
activities remained the focus in FY 2015.
Making its comeback during the year under review is
the memorable My Lovely Mum Contest. Held at The
Mines for the sixth time, this well received competition
also garnered media coverage.
The inaugural Short Film Competition was held in
collaboration with the National Film Development
Corporation to foster greater interest of film-making
among youths and to create social media buzz
and new likes with online voting. The competition,
which spanned over two months, received a total
of 147 entries and The Mines was shortlisted in the
prestigious International Council of Shopping Centers
Asia-Pacific Shopping Center Awards for Integrated
Digital Campaign.
In conjunction with the movie release of Jurassic World
and Goosebumps, redemption campaigns of movie
tickets were organised during the school holidays in
June and October 2015 respectively. Various activities
were held for children such as dinosaur clay modeling
contest and Halloween best costume contest.
Under The Mines Kids Club Program, a mall safety talk
was organised in collaboration with the local authorities
from the Fire Rescue Department to educate and
provide tips to club members and shoppers on mall
safety.
The year ended with a fun and rewarding Christmas
celebration with the Year End Sale Augmented Reality
Contest for the entire family and the appearance of
Santa Claus and friends parading around the mall on
a sleigh.
East Coast Mall, Kuantan
The revamped East Coast Mall now offers an even
more attractive array of fashion, lifestyle and F&B
options under one roof. To further strengthen the
mall’s positioning as a modern family lifestyle shopping
mall, various promotional activities were organised
in FY 2015 to attract local shoppers and those from
neighbouring states of Terengganu and Kelantan.
