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CapitaLand Malaysia Mall Trust
Annual Report 2015
Overview
Sustainability
Business
Review
Portfolio
Details
Corporate
Governance &
Transparency
To celebrate the mall’s rebranding, East Coast Mall
and its tenants organised a series of exciting events
and promotions between May and June 2015.
More than 150 guests, including retailers and media
representatives, attended the rebranding launch that
was held in May and the unveiling of its refreshed
logo. The event showcased artiste’s performance by
Forteen, The Elevation fashion showcase featuring 12
international models and international fashion labels
such as Guess, Uniqlo, Levi’s and Esprit.
Several thematic workshops and activities were also
organised at the main concourse during the school
holidays including Family Eco-Lantern Contest and
photo contests to provide edutainment to its shoppers.
In conjunction with the movie releases of Cinderella
and Inside Out, several promotions were held where
shoppers could redeem movie tickets and join in the
respective movie’s related activities and win movie
premiums.
As part of the efforts to encourage tenants’ sales and
shoppers’ loyalty, several programs were implemented
such as Top Spender Contest and Ultimate Lucky
Draw.
In conjunction with the festive holidays, various
activities were also arranged during Chinese New
Year including acrobatic lion and dragon dance,
mask chang ing and red packet redemption.
Cupid and little angels walked around the al-fresco
area and gave out roses to couples that dined there
during Valentine’s Day. During Hari Raya, there were
dance performances, Raya Bazaar, tudung making
workshop as well as redemptions. In October,
a Halloween Bash Party was held and shoppers
dressed up to join the party at the mall. A special
peacock Kolam was set up at main entrance during
Diwali in November. Special Diwali performances
and a Kolam competition brought happiness and joy
to shoppers. The mall ushered in the festive season
with Joyful Christmas musical live show at the main
concourse and top spender contest.
Tropicana City Mall
Subsequent to CMMT’s acquisition of Tropicana City
Mall in July 2015, events were organised to drive
shopper traffic to Tropicana City Mall.
In conjunction with Mid-Autumn Festival in September
2015, shoppers who spent a minimum amount were
entitled to free gifts. Besides rewarding shoppers with
gifts, they were also given free lanterns to take part in
a special lantern parade with friends and family.
During Halloween in October 2015, shoppers were
entertained by an Evil Clowns performance while
children had the opportunity to take part in the arts
and craft workshop.
Diwali activities took centre stage at the mall in the
following month and one of the main highlights was
an intricate and beautifully designed Kolam depicting
an elephant. Shoppers were also entitled to free henna
art as well as showcasing their creativity in the Kolam
competition. A total of 20 Kolams were created by
shoppers and the shoppers of the three most beautiful
designs walked away with cash prizes.
In conjunction with Hong Kong superstar Alex To’s
‘My Virtual Planet Tour 2’ that was held in December
2015, the mall hosted a meet-and-greet fans session.
The talented singer also sang several of his hit songs.
The mall ushered in the festive season with various
promotional booths, gifts collection drive, charity and
weekend bazaars during The Great Christmas event.
With cheerful songs and dances, children participated
and enjoyed the specially organised games and
workshops.
Financials &
Additional
Information
