CapitaLand Malaysia Mall Trust | Annual Report 2020

COVID-19 has significantly impacted the retail sector and accelerated structural shifts such as the rise in e-commerce and integration of online and offline shopper engagement to drive sales and traffic. As part of CMMT’s commitment to help accelerate digital adoption among our tenants, CMMT’s strategic marketing activities will continue to focus on fortifying the membership of CapitaStar. The month-long Cash Back Now campaign to boost tenant sales and reward shoppers Offline and online Facebook Live Hour events For a safe and contactless shopping experience, STARVouchers can be redeemed through the CapitaStar app 25 BECAUSE TOMORROW MATTERS